Class Syllabus: Media Briefings and Press Events Coordination
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Course Description
Coordinating media briefings is an art - and a lot of work! There is so much behind the scenes that the public does not see, so much more than a guy standing behind a few microphones with reporters shouting questions at him. There is work and planning involved to pull these events off with relatively few issues.
This class will prepare students to coordinate media events, press conferences and media briefings. Students will learn about location, set-up, press kits, organizing speakers and other issues regarding such events. This course is designed to prepare students for coordinating media briefings in non-profit, government, retail and corporate industries. Students will walk away from this course with a solid understanding and a clear blueprint for putting together media events. This course is designed for anyone who is interested in pursuing a career with the media, public relations, public affairs, broadcast operations, etc. Course Requirements
This class will rely primarily on the lesson material provided by the instructor. The materials include instruction, forms and illustrations and checklists that aid a media coordinator in putting together an event. No previous experience or education is necessary. College students, entry level PR and media coordinators and even high school students are welcome to participate.
Course Goals
Students will complete this course with the ability to coordinate press briefings and media events. They will have a better understanding of how to coordinate and execute the event. From choosing a topic to planning the briefing to handling one-on-one interviews, students will walk away from this course armed with the knowledge necessary to competently handle media events. Through this course students will learn: Planning a Briefing
Purpose
Location
Date and Time
Writing the Media Advisory
Satellite Coordinates
Approval Process
Template for Advisory
Distribution
Archival
Briefing Set-Up
Advisory and Hand-Outs
Player's Board
Media Sign-In
Moderator's Notes
Setting up Briefing Area
Media Check-In
Participant Arrival
Security
Two Minute Warning
Final Prep
One-On-One Interviews
Course Materials
"Coordinating Press Briefings and Media Events"
Stephanie Partridge
pdf download This is a download available for free with the course.
No other materials are required.
Grading Policy
Students will be graded on attendance, participation, completion of lessons, completion of assignments, quizzes and a final exam. Attendance: At least one substantive post 4 of 7 days a week. (Weeks 1-4) (5 points a week) Participation: At least 3 substantive posts each day of 4 days out of 7. (12 posts a week) (Weeks 1-4) (5 points a week) Lessons: There will be three lessons and one weekly summary each week. (Week 1-4) Each lesson is worth 10 points and each summary is worth 10 points. Quizzes: Each lesson will have a quiz worth 10 points. Assignments: There will be three assignments during the course of the class. The three assignments, total, equal 100 points. Final Exam: A final exam will be administered online during week 5. The exam is worth 100 points.
Disclaimer
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