Course Description
Commissioned Mortgage Loan Officers need to know how to market themselves -- sink or swim -- their success depends on it. Those that learn how can earn SUPER lucrative incomes, with many doing so from the comfort of their own homes and the convenience of their time schedules. Successful MLO's can make $100k, $200k, and more just by knowing what to do and how to do it. This course details an actual day-by-day plan of actions MLOs can take to launch their careers. It will walk you through steps for discovering your one-of-a-kind strength as a professional and how to make the most of it. You will learn the two marketing approaches that combine for a 1-2 punch. This course busts at the seams with an arsenal of creative advertising and promotional tactics, giving you additional instruction on how to write various applicable press releases, radio show proposals and ads. You will learn how to blast business with technology and the internet. Imagine having a program that is better than a team of telemarketers working 24/7, freeing you up to market even more! There is an entire lesson devoted to resources such as where you can get targeted lists of leads and advertising placement all over the nation. You will learn how to form teams and networks to save you money in ads -- and how to take advantage of free advertising, where to get free software to fax the 90% of home businesses straight from your computer, and so many websites that allow you to place free classified ads.
The course contains 8 modules/lessons, with each being accompanied by quizzes, netlinks and other components. Finally, you will exit the course fresh and ready to knock em dead after doing a five-assignment course final.
The course instructor has 30+ years of real estate expertise, specializing in many aspects including mortgages, as well as being a professional in marketing, communication, and business.
Course Requirements
1. You must be motivated to succeed as a MLO. 2. You must want to apply what you learn in this course to launch your career. 3. You must desire to boost your commission potential.
Course Goals
1. To outline a plan for launching your career as a MLO. 2. To provide resources to help you succeed as a professional. 3. To understand the tools you need to be competitive.
Course Materials
This is a self-encapsulated course, meaning no additional materials are needed. However, to improve your chances for success, you will want to read as many books on marketing in general, as well as mortgage loan marketing. Jay Conrad Levinson's "Guerilla Marketing" is a good starting point.
Grading Policy
This course is scored, not graded. To pass this course, you need to complete all lessons and their respective components, with an overall score of 70%.
Disclaimer
Whereas this course provides important career tools, it does not guarantee that you will achieve any particular level of success. The real key lies with your motivation and in the doing.
